6 Signs You Need a Website Content Audit
Ever find yourself scrolling through someone else’s website, feeling envious of their content? Some websites are so spot-on that they feel like they were made just for you.
But your own website content never feels quite right.
You spend far too much time tweaking and changing it but you don’t feel confident that it’s connecting with visitors.
If this sounds like you, it could be time for a website content audit.
In this post, I’ll show you six glaring signs your website needs an audit and what that involves.
What is a Website Content Audit?
A website content audit is a review of your entire website content strategy. This in-depth review helps you figure out what’s working, what’s not, and what you can improve.
It’s tough to audit your own website because you’re so close to it, especially if you DIYed your site. You’ve poured hours into your website design, copy, and promotions, so figuring out what isn’t work is a challenge.
Investing in a website content audit gives you peace of mind that you’re getting the best recommendations, advice, and strategies to help you reach your website goals.
What’s included in a website audit?
A deep dive into your website copy – what’s working well and what needs to be improved.
Full review of each major page of your website – home page, about page, service page, contact page, blog SEO, and more.
A keyword bank filled with the best keywords to target and boost traffic.
A blog title bank filled with high-converting blog content ideas.
Ready to jump in and get a professional website content audit this week?
6 Vital Signs You Need a Website Content Audit
So, how do you know if you need a website audit? Here are 8 glaring red flags that you should work with a website content auditor.
1. You get website visitors but no consistent sales
A consistent stream of traffic but no sales is a clear sign your content isn’t hitting the mark.
First of all, great work driving traffic to your website! Whether it’s content marketing, social media marketing, or SEO, building consistent traffic is hard work, and you should be proud of your progress.
But if that traffic isn’t converting into sales, all that hard work isn’t paying off.
A website content audit will show you exactly where your copy is falling short. You’ll get expert advice on how to improve your headings, CTAs, and page copy to help convert more visitors into excited clients.
2. You don’t get consistent website visits
If you’re struggling to get traffic to your website, your content marketing and keyword strategy need work.
Fortunately, that’s something else a website copy audit can help with!
An audit will show you how to up-level your keyword strategy, improve your content marketing, and secure more visitors using high-converting website copy.
When you have a small service website, choosing the right keywords to target is crucial. You won’t be able to compete for high-traffic keywords, so it takes strategy to find more niche-specific keywords that you can show up for in Google searches.
As well as a winning keyword strategy, you need to create highly engaging marketing materials that encourage visitors to click.
Related: How Do You Rank High On Google? [Free Cheat Sheet]
3. Your clients aren’t sure what you do
Ever had that sinking feeling when a potential client messages you and says, “So, what exactly do you do?”
You thought your website clearly communicated your services and values, but visitors are getting confused and don’t know how to work with you.
The clearer your offers are, the better they’ll connect with visitors. And that’s exactly what a website content audit can give you – clarity.
Rather than potential clients getting confused when they land on your website, you’ll have excited messages from people who can’t wait to work with you.
4. You keep second-guessing your website content
Do you constantly tweak and change your website content with no clear plan?
Don’t get me wrong – updating your website regularly is important!
But if you’re constantly changing titles, headers, and wording because it doesn’t feel quite right, it’s a sign you need a website audit.
Getting a professional website copy review will give you confidence in your copy.
Instead of second-guessing every page, you can confidently market your offers, knowing that your content showcases your brand, establishes you as an expert, and connects with potential clients.
Related: Free Website Content Planning Strategy for Service Providers
5. You’re not clear on your website goals
As a service provider, your website should have three overarching goals:
Sell your services
Build your email list
Supplement your service income with ads and/or digital products
Does your website support these goals, or is your content haphazard with no real motivation behind it?
A website content auditor will show you whether your website is hitting your goals or if your content isn’t accomplishing what you want it to.
When you do have clear goals, creating website content becomes infinitely easier. You’ll be able to confidently add fresh content to your website, knowing that it’s moving you toward your business goals.
6. You’re not proud of your website
The final sign that you need a website content audit is that you’re not proud of your site.
Do you confidently share your website with friends and family, or are you a little ashamed or embarrassed by it?
When you’re not proud of your website, it’s almost impossible to create a winning marketing campaign because, deep down, you don’t want people finding your site.
A content audit will show you how to make your site the best it can be. After you’ve updated your content based on the feedback, you’ll feel pride in your website and be excited about driving traffic to it.
You’ll be shocked at how much easier it is to create website content when you feel aligned with your goals, proud of your offers, and excited about sharing what you create with potential clients.
Related: How to Write Website Copy That Visitors Binge Read
Want to Book a Website Content Audit Today?
If you relate to any of the points in this blog, it’s time to book a website audit!
At Web Copy Collective, we provide fully bespoke website content audits for service providers. All you have to do is book your audit in our store, and you’ll get a 30+ page value-packed audit report sent to your inbox within 5 days.
It will include everything you need to totally transform your website, including content update suggestions, plug-and-play content templates, SEO suggestions, keyword research, blog feedback, and much more.
Check out the entire website copy audit process here!
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