Are Copywriting Services a Must for Small Businesses?

Apr 15

Written By Emily

should you investing in copywriting services?

Ok, so I’m a little biased on this, but I truly believe copywriting services are an invaluable investment for service providers.

If you don’t have time to write your blogs or know how to write high-converting copy, a copywriter will help you boost traffic, establish yourself as an authority, and so much more.

But how do you find a great copywriter that blends well with your brand? How much should you pay a copywriter? And what’s the copywriting service process?

I’m answering all your burning questions about copywriting services in this post!

Prefer to DIY your website content? Here’s the complete content planning strategy that gets me thousands of visitors every month!

What are Copywriting Services?

Copywriting services involve hiring an expert to write content for your website. From blog posts to landing page copy, copywriting for companies can help you create high-converting copy that ranks in Google searches, boosts traffic, and converts more visitors into paying clients.

Types of copywriting services

Copywriters can help you with every type of online content, including:

Blog posts
Landing pages
Web page content
Email campaigns
Ad copy
Freebie/opt-in content creation
Digital product creation
Product descriptions

You name it; a copywriter can write it. The key is finding the right copywriter with experience in your niche.

For example, I specialise in website and blog content ideas for service providers. I’m not as experienced with ad copy, so I’d always refer my clients elsewhere for that service.

The goal is to create binge-worthy content that converts visitors into paying customers.

What’s the Copywriting Service Process?

Anyone can write blog posts, but it takes expertise to write well-optimised content that ranks in searches. So, if you hire a copywriter, what’s the process?

1. Client discovery

Professional copywriting services start with research and client discovery. It’s important for your copywriter to understand your brand, services, goals, and style. Your content needs to sound like you and draw in your ideal clients, so this stage is important.

Some copywriters prefer an actual call; I tend to get all the information I need over email just to make the process a little quicker and easier.

2. Keyword research

keyword research for copywriting services

Next up, in-depth keyword research. We need to find the best keywords to help your website rank in searches. If you’re struggling to get website visitors, this is going to skyrocket your progress.

Your copywriter will find the best keywords for your brand, industry, and services, helping you show up in the searches of your ideal clients.

Don’t worry — you’re not needed for this step, so you can sit back and relax while the hard work is done for you!

3. Content creation

Armed with a list of the best keywords, your copywriter will come up with blog content ideas and write engaging, optimised content for your website. For blog posts, this includes a title, meta description, URL, and main blog content.

My SEO copywriting services branded graphics to help their content stand out and look professional!

4. Approval

The best part about hiring a copywriter is getting done-for-you blogs sent straight to your inbox, ready to publish. All you need to do is read through and approve the content – easy peasy!

What if I Don’t Like the Content Written?

Imagine going into a bakery and ordering a bespoke chocolate birthday cake with a cowboy on it for your son’s birthday, but they give you a jam cake with an astronaut on it.

Would you pay for it?

Definitely not. And the same is true for content writing.

If you get the content back from your copywriter and it doesn’t fit your brand or goals, or it’s just not good enough, speak up!

The best copywriters will offer revisions to make sure you’re happy with the content.

If you do your research and find a great copywriter, you shouldn’t have to worry about sub-par content. However, wires sometimes get crossed, and you might need revisions. That’s just part of any creative project.

How Much to Pay a Copywriter

The cost of website copywriting services varies greatly depending on the kind of content you’re looking for, the length of your blog, the depth of your research, and the copywriter you choose.

It’s important to figure out a budget for your business and find a copywriting service that aligns with your goals.

Why are Copywriting Services Important for Service Providers?

Investing in quality SEO copywriting services will give you four huge benefits for your business:

1. More clients + more sales

The biggest reason to hire a copywriter is to land more clients. Optimised blog content will funnel potential clients to your website, helping you get consistent monthly leads with zero extra effort on your part.

2. Passive income

Once you hit about 50K-60K monthly visitors, you can make money blogging (specifically, about $100 a day from Google Adsense).

That seems like a lot of traffic, but if you had 50 well-optimised blogs on your website, it’s only 40 visitors per blog per day. That’s easy to achieve with the right SEO copywriting services!

3. Better brand awareness

It’s tough to show up in searches when you’re a small business owner competing against giant companies. However, regular, high-quality blog content will help you get that all-important brand awareness and your name out there in your industry.

It doesn’t take long before you’re noticed as an expert in your industry, which means more opportunities for collaborations, sponsorships, and brand deals.

4. A consistent stream of email sign-ups

Blogs are a great way to build your email list, which is the number one to sell your products and services. Did you know that email lists have an average ROI of $36-$40 for every $1 spent?

A copywriter can help you create blog SEO content centered around your opt-ins and freebies to build an engaged, thriving email list that takes care of sales for you!

How to Find the Right Copywriter for Your Business

There are thousands of copywriters online; how do you find the best one for your business? Here are my quick tips!

Stay Away from Freelancer Sites

When I started my business years ago, I listed my services on freelancer sites (PeoplePerHour, Fivver, etc.). However, I quickly discovered that these sites are full of low-quality service providers offering dirt-cheap services with little to no value.

You’ll spend hours searching for freelancers and pay a lot in fees, and it’s tough to find quality copywriters in the sea of low-quality offers.

Use Niche-Specific Google Searches

Head to Google and do a specific search for the type of website copywriting services you’re looking for, for example:

Blog writing services for marketing agencies
Professional copywriting services for small business owners
Landing page copywriting services for digital product

The first page of results should have some great independent copywriters to reach out to.

Ask Your Network

Ask colleagues or people you know in your industry for recommendations. Most business owners know a copywriter, and you’ll know they’re good at their job if they’re getting referred to you.