Easy Website SEO Tips You Can Implement in an Hour
Grab a cozy blanket and a hot cup of tea, curl up in your favourite chair, and let’s make some quick and easy website SEO updates this weekend.
These website SEO tips will take you less than an hour to do, and they’ll make a huge difference to your traffic and rankings.
So let’s get started!
Struggling with consistent content creation? Steal the list of copywriting tools I use to make SEO optimisation effortless.
Why are Website SEO Tips so Important?
Website SEO is so important because it can funnel consistently high traffic to your website every month. You’ll always have to pay for ads, social media is unreliable, but a well-optimised site will always do well in searches.
And if you’re not convinced that you need website SEO tips, here are some benefits that might sway you:
If you can get 2K visitors a day, you can easily make $100 through Google Adsense – just imagine how much that could support your service business!
Consistent traffic means consistent client inquiries – no more accepting every project that comes your way; you can start focusing on work you love.
Sponsorship opportunities – brands love websites with high traffic, so you’ll start getting offers for deals and sponsorships when your website starts making waves.
A stable, reliable business – no more stressing about where your next project is coming from.
This is why I share SEO Tips with my audience! There are simple SEO strategies that have a huge impact.
Related: 16-Step Blog SEO Checklist to Boost Traffic
Lazy Website SEO Tips That Take Less Than an Hour
Convinced? Good! Here are eight quick and easy SEO updates you can make this weekend to seriously improve your website.
1. Check for broken links
It’s common to get the odd broken link on your website. You might change a page's URL, delete a product page, or even link to an external site that no longer exists.
The thing is, Google hates broken links. They’re a sign that your website isn’t regularly updated and will drag down your rankings.
But you don’t need to trawl your website and manually click on every link. Instead, use one of my top SEO tools – Ahref’s free broken link checker will scan your entire site with one click:
2. Check Google Search Console
Of all the points in our list of website SEO tips, this one is the most important!
Google Search Console will show you any issues on your website that could be ruining your rankings. If you don’t already have an account, sign up for one this weekend (it’s free) and run a check on your website.
If your website isn’t indexed with Google Search Console, you can submit it this weekend to get the process started!
3. Refresh long URLs
Your URLs should be short, concise, and contain the keyword you want the page to rank for.
Too often, I see long URLs on blog posts that can drag down your on-page SEO. Most platforms will use your blog title as the default URL, but that’s going to be way too long.
Go through your blogs and refresh any long, complex URLs with clean, descriptive tags. Here’s an example before and after:
yourdomain.com/blog/8-quick-and-easy-vegan-recipes-for-losing-weight
yourdomain.com/blog/vegan-weight-loss-recipes
If you do update any URLs, go back to the broken link checker to find any places that are not linking to the wrong one.
Related: Why is SEO So Important for Freelancers and Service Providers?
4. Mobile Optimisation
Search for your website on your phone—does it shrink to fit the smaller screen, or does it move around and get cut off? If it looks distorted, this SEO tip is for you!
About 64% of all online searches are carried out on mobile, so there’s no excuse for having an unresponsive website.
If you’re using Squarespace 7.0, you can optimise your website for desktop and mobile separately. But if you don’t check the mobile version, it will automatically try to use the desktop version and the design will be distorted.
If you’re with a platform that doesn’t have mobile optimisation options, it’s time to upgrade!
5. Add internal links
Google uses your internal links to crawl your website and figure out what your site is all about. The more links, the easier it is to crawl and index your website, which means more chances of showing up in search results!
The anchor text for links needs to be keyword-rich. To make the process simple, take a keyword from one of your blogs and do this search on Google:
site:yourdomain.com “keyword”
This will bring up every page on your website with that keyword. Then you just need to find those pages on your backend and turn the keyword into a link to the blog optimised for that keyword.
Do this with all of your keywords to build up a winning internal link structure and boost your on-page SEO.
This SEO tip is more useful if you have dozens of website pages. But even if your website is brand-new, this is a good habit to start now.
Related: 9 Unconventional Blogging Tips That Skyrocketed My Service Website
6. Optimize your ALT tags
Image ALT tags should be descriptive and informative to help people with sight impairments. They should also include keywords to help boost on-page SEO.
Google can’t see your images, so it uses ALT text to figure out what your images are. The more keywords you have in your ALT images, the better Google will be at categorising your content.
Go through a few blog posts and make sure you’ve got relevant keywords in all of your image ALT text. Don’t forget to add variations to avoid looking spammy.
7. Optimise your H1 titles
Every page on your website needs just ONE H1 title. If you have more than one on any page, change them to H2 now.
Then, make sure each H1 title includes the page keyword. Make it as natural-sounding as possible—if you need to use a slight variation to make the title more interesting and clickable, that’s fine!
Related: 7 Crazy Effective Website Optimisation Strategies for Service Providers
8. Check your site speed
Your website should load within two seconds on a mobile device. If your website has even a two-second longer delay, 87% of users will abandon your website completely.
One of my favourite SEO tools is Pingdom’s free site speed checker. Honestly, my site still needs some work!
Are These Website SEO Tips Helpful?
SEO is an ongoing task. Every few months, come back and go through these website SEO tips again to ensure your technical SEO is as effective as possible.
Want a deeper dive into your website SEO? Grab the Ultimate SEO Guide now and take your website from zero traffic to consistent sales in as little as three months!