How to use AI content generation for your service website

Out of sheer curiosity, I asked ChatGBT, “Should you use AI to write blog posts?”

And here’s what it said:

“Human-written content often resonates more with readers because it reflects genuine experiences and perspectives. AI-generated content may lack the human touch necessary to connect with your audience effectively.”

Even the robots know they shouldn’t be generating website content!

However, there is still debate over whether AI content generation is worth doing.

Is AI-generated content any good? Does Google allow AI content writing? Does it actually save you time as a freelancer?

In this quick post, I’ll demystify the chatter about AI blog writing and show you how to use it to correctly skyrocket your traffic.

Want some better ways of improving your content generation? Here are 10 FREE copywriting tools I swear by.

Can You Use AI Content Generation to Write Blogs?

The short answer is yes: you can use AI for blog writing. Give ChatGBT a prompt like, “Write a 1500-word blog post on the benefits of content marketing”, and it will churn out exactly that.

The real question is, should you be using AI content generation your freelancer website?

And the answer is: absolutely not.

AI content writing is vague, generic, and often contradicts itself. It also scrapes information from existing websites, so the content is plagiarised.

I always tell my clients they need at least 50 blog posts on their websites, which is a time-consuming task.

It’s tempting to ask ChatGPT to write 50 posts for you and save hours of writing time.

But the result is going to be low-quality, completely generic posts that offer very little help or value.

AI can’t come up with novel takes, interesting new ideas on topics, or fresh perspectives, so if you rely on AI blog posts, your website will never be at the forefront of your industry.

Is Google Flagging AI Content?

Yes. In the latest 2024 update, Google announced it de-indexed 50% of websites with 90-100% AI content generation. The search engine gods are cracking down on poor-quality websites using AI content detection.

This came as a bit of a shock to a lot of marketers since Google previously stated it didn’t mind AI content writing — as long it was valuable.

This new update is a solid attempt to stop AI-generated websites from dominating search results.

If Google didn’t put this update in place, it would be fairly easy for people to build low-quality websites, fill them to the brim with AI generated content, and then make ad revenue off the poor-quality traffic – and Google does not want that.

So, what does this mean for your freelancer website?

If you’re genuinely concerned that your site has been de-indexed, use the Google Search Console to check. You can also type “site:yourdomain.com” into Google and see if you get any hits. If your search brings back zero results, you’re in search engine jail.

If your website has been de-indexed, you’ve got some work to do to prove that it is valuable and worth ranking again.

But don’t panic if you’ve been using AI to assist with your blog writing and you’re not de-indexed. You won’t get blacklisted unless your entire site is nothing but AI-generated posts.

Can Google Detect AI Generated Content?

AI does a great job of bypassing the traditional spam filters, so is Google actually good at AI content detection?

The algorithm analyses language patterns and syntax to run an AI content check. AI writing lacks the subtleties and nuance of human language, so it’s pretty good at picking out AI content writing.

However, plenty of spammy websites are slipping through the filters and ranking on Google, so it’s a long way off being 100% accurate.

How to Use AI to Write Blog Content

As a writer, I despise AI content generation. And when the robot overlords rise up and take over, I’ll most definitely be on the hitlist for saying it.

But you cannot beat the creativity, imagination, and novel opinions of human content.

Then again, I’m a content strategist. If I were using AI to write website content, I wouldn’t be very good at my job.

If you’re not a professional writer and you find it challenging to come up with consistent blog content ideas for your website, I get it.

Clients have told me that AI tools help them organise their ideas and make blogging accessible.

I’m not saying you should never touch AI — I use it every single week to support my business.

You’ve just got to know how to use it the right way.

How to use AI to Generate Blog Ideas

If you’re struggling to come up with blog post ideas, AI can be useful for website content planning.

Ask it for trending topics in your niche and use the results as inspiration for your blog posts.

However, you should still do content research to find information on the topic. You’ll need statistics, opinions, current research, and other information to create a well-rounded blog post, and you won’t get all of that from AI.

ChatGBT prompt examples for blog posts:

I help [your clients] achieve [goals] using [your service]. Give me 10 pain points that my clients might be struggling with right now. Make them ultra-specific and detailed.
What are some trending topics around [your service] right now? I’m looking for interesting content ideas I can turn into high-value blog posts using keywords [XYZ].
Give me 20 blog post ideas about [your service]. Make them optimised for clicks and the keywords [XYZ].

This can be a useful exercise if you’ve got writer’s block and you have no idea what to write about.

AI for Keyword Research

I always use AI tools to do keyword research to boost my blog SEO.

However, each tool has its limitations. A lot of the results I get from these tools simply don’t apply to my blogs. So, I’ve got to do some extra research with Google to make sure I’m using relevant, popular keywords and phrases.

There really isn’t a “keyword hack” that can beat client-focused content.

Best AI tools for keyword research:

Answer The Public – get popular search queries for any niche.
Uber Suggest – get keyword ideas, traffic volumes, competitor analysis, and more.
ChatGBT – simply ask for keywords in your niche.
Ahrefs Keyword Generator — perfect for getting ideas to plug into Uber Suggest

How to use AI for Editing Content

Every time I finish a blog post, I run it through Grammarly to catch typos and errors and improve any sentences that sounded much better in my head than they did out loud.

Grammarly Premium is an AI tool with spell check, grammar advice, sentence structure recommendations, word choices, and much more.

It can be used for AI content generation, but I would avoid this feature. It usually strips all the personality from your writing and leaves it feeling robotic (unironically).

But again, you should be cautious. If you just accept every proofreading tip Grammarly wants you to make, you’ll end up with a robotic, stiff blog post that is almost unreadable.

It’s much better for your content to sound conversational and have some grammatical mistakes than for it to get a 100% score on Grammarly.

AI for Content Generation

In an ideal world, you’d write your own content and then use the tools above to make it shine.

However, if you truly struggle with writing content, you can use AI tools like Write Cream to write it for you. But only if you’re willing to go back through it, edit it, add research and statistics, and make it sound more human.

If you feel like your writing skills suck, AI content generators can help you learn how to write better content. Use the content as a starting point and figure out your unique writing style through editing.

Eventually, you’ll be able to write insightful, engaging blog posts that your ideal clients binge-read.